What Does "Great" Mean?

Over the years, NJM has come to stand for: No Jingles or Mascots, just great insurance.  But it was time to finally define what exactly "great insurance" means. Problem is, the word "great" has become so overused, no one really knows what it means anymore.

NJM Insurance

Concept Development | Copywriting

"Great Crater" :30

"Great Hughdini" :30

"Great Movers" :30

"Great Day" :15

Radio Spots:

:30 Radio | "Great Wash"

:15 Radio | "Great Tots"

Art Direction: Zachary Haines

Creative Direction: Scott Cirlin, Kaitlyn Castillo, Meredith Schwinder, Chris Genier, Garry Greenberg

Directed by Pete Marquis

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