To help mascots struggling to come to grips with NJM Insurance's "No Jingles or Mascots" campaign, we created a microsite for the totally real, definitely not made up, Dr. Schmocter. Otherwise known as America's Leading Mascot Therapist.
As part of an agency rebrand, I worked with some killer animators to write and develop an ethos video that captured the essence of our new rally cry, "Really give a damn."
The classic cigarette company, Winston, was launching a new pack design. To coincide with its release, we created a set of print ads to announce the facelift and tell the story of relentless craftsmanship that goes into every one of their high-quality smokes.
Local Philly favorite, Herr's, was looking to make their chips the go-to snack for the summer. So, we teamed up stop-motion specialist Peter Heacock and production house Format to make a fun 15-second "snackable" OTT spot that would get the city craving these treats in the summer heat.
TREO is a fruit & birch water beverage that you can feel good about sipping. These two ads were created for Weight Watcher's (WW) monthly magazine to promote the drink's guilt-free flavor and compatibility with every diet and lifestyle.
The crispiest, crunchiest, crinkliest fries you've ever had on a New Jersey boardwalk? That's Curley's. These shirts were made for staff to proudly rock every shift and beachgoers to collect as a souvenir from down the shore.
This holiday promotion concept was all about getting over your ex with a stay at Virgin Hotels during the most festive time of the year. Great way to make 'em jealous while you're at it too. #MerryExMas
'The Ace of Stays' was another Virgin Hotels holiday promo concept. This one played with the idea of "decking" the halls with a custom deck of Virgin-themed cards that gave guests the chance to hit the jackpot – a stay in the Penthouse suite.