VICTORIOUS!

Victoria is a premium pasta sauce brand that was looking to move more jars of its beloved gravy during the pandemic. It’s great stuff. Read the reviews and you’ll see its taste revivals any Nonna’s homemade recipe. So, we created a digital campaign that would triumphantly declare the celebratory feeling that comes from cooking with Victoria. When the sauce is this good, every bite tastes like victory.

Victoria Pasta Sauce

Concept Development | Copywriting | Creative Direction

We cooked up a series of quick pre-roll videos that capture the victorious (and delicious) moments that come with every Victoria-made meal.

The videos were complemented by digital banners and paid social ads to drive awareness and sales for the brand.

Shot by Dominic Episcopo at Episcopo Studios

Art Direction by Zachary Haines

Creative Direction by Bill Starkey

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