Rooted

As a beloved local snack brand, Herr’s did not have an awareness problem in the regional market. For the past few years, however, they were down in sales compared to the big name chip brands on store shelves. To help get their numbers up, we brought them back to their roots. Using the nostalgia of timeless black and white photography, and a flexible messaging convention that hit hard on what Herr’s is synonymous with — family, flavor, Philly, and fandom — we reignited our audience’s love for this snack aisle staple.

Herr's

Concept Development | Copywriting

:15 YouTube Pre-Roll | "Rooted in Fandom"

OOH - Rooted in Flavor

:30 YouTube Pre-Roll | "Rooted in Family"

Paid Social - Rooted in Flavor

Paid Social - Rooted in Flavor

Paid Social - Rooted in Flavor

Paid Social - Rooted in Flavor

Paid Social - Rooted in Philly

Paid Social - Rooted in Philly

OOH - Rooted in Philly

OOH - Rooted in Philly

OOH - Rooted in Philly

OOH - Rooted in Philly

Digital Display Banners

OOH - Rooted in Family

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

Social Carousel - Rooted in Flavor

:15 YouTube Pre-Roll | "Rooted in Philly"

OOH - Rooted in Flavor

OOH - Rooted in Flavor

OOH - Rooted in Fandom

OOH - Rooted in Fandom

OOH - Rooted in Family

OOH - Rooted in Family

OOH - Rooted in Philly

OOH - Rooted in Philly

:10 YouTube Pre-Roll | "Rooted in Flavor"

OOH - Rooted in Family

OOH - Rooted in Family

Phillies Sponsorship x World Series OOH

Additional Copywriting by Michael Deegan

Art Direction by Zachary Haines

Photography by Chris Sembrot

Production by Parody

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