Rock it up to the Penthouse

Every holiday season, Virgin Hotels gives its guests the suitest gift of all - a chance to win an upgraded stay in Sir Richard Branson’s Penthouse Flat. Inspired by the brand’s rebellious attitude, our digital campaign to promote this annual deal featured one badass Santa blasting off on his red rocket ;) and busting out a series of moves on his way to a penthouse stay. Because at Virgin Hotels, everyone gets rockstar treatment. Even Santa.

Virgin Hotels

Copywriting | Social & Digital Strategy

The campaign included e-blasts, digital banner ads, and both paid + organic social posts.

We created "album cover" posts inspired by classic holiday jams to promote the offer on all four Virgin Hotels Instagram pages.

Digital banner ads

Promo tile on Virgin Hotels website

Art Direction by Zachary Haines

Creative Direction by Charissa Elliott

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