We established a new brand, with a redefined tone of voice. Authentic, inviting, real – all messaging would deliver a sense of trust, community, and relatability that both clients and agents look for in their real estate experiences.
Tone of Voice | Messaging Samples
As part of the launch for the new brand, we created a campaign based on the insight that PhillyLiving delivers unexpected experiences in the best ways possible. Introducing... the Unexpected Moments brought to you by Real Good People.
Messaging was developed surrounding the idea that PhillyLiving is unexpectedly different, unexpectedly real, and unexpectedly better than your typical real estate team.
"Unexpected Photography Style" | Cut-off images captured the beautifully unexpected moments that PhillyLiving makes possible in homes all over the city.
A revamped paid and organic social strategy was introduced to increase awareness for the team and generate leads for the agents.
Brand Messaging
Brand Messaging
Real Good Tips
Valentine's Day
Lifestyle
Just Listed Property
Lifestyle
St. Patrick's Day
Brand Messaging
What's Good This Weekend?
Happy New Year
Rebrand Teaser
From stylish sweatshirts and business cards to branded thank you notes and stickers, we created new collateral and swag for agents to give to current or prospective clients.
Art Direction by Zachary Haines & Jamie Steen