No Jingles or Mascots

NJM Insurance lets its award-winning service do the talking. They don't need a jingle or a mascot to speak for them. But that doesn't mean ad agencies haven't tried to convince them otherwise. Welcome to basement storage, where every rejected gimmick lives out its days in eternal solitude.

NJM Insurance

Concept Development | Copywriting

:30 TV | "Basement Storage"

:15 YouTube Pre-Roll | "Dedicated Reps"

:15 YouTube Pre-Roll | "Value & Savings"

:15 Social Video | "Dad Jokes"

Radio Spot:

:30 Radio | "Legend Has It"

Art Direction: Zachary Haines

Creative Direction: Scott Cirlin, Kaitlyn Castillo, Meredith Schwinder, Chris Genier, Garry Greenberg

Directed by Filip Engstrom

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