Big, bright visuals and in-your-face messages made it impossible for people not to notice the name Edgar Snyder. Because no one plans on getting hurt. But if they do, they just need to remember one name.
I brought a fresh voice to the practice – one that didn't take itself too seriously and still hammered home the idea that helping clients win was the number one priority.
As an added element, we introduced Edgar himself into a few of the ads (along with his signature finger point), so people could start to put a face to the name.
We also brought the campaign to social with a series that could extend the F.T.W. acronym to cover a wide range of personal injury-related circumstances.
To help Edgar further plant a stake in the ground in Harrisburg, we branded For The Win Field, a baseball diamond and park that the attorney would donate to the city to show his commitment to the community (and get some PR out of it). We also found opportunities to grab people's attention in unexpected places, like with their morning cup of joe.
Art Direction by Zachary Haines
Creative Direction by Mark Moll & Bill Starkey