Find What Frees You

For the first time ever, Visit Philadelphia and the Philadelphia Convention & Visitors Bureau were joining forces. So, we needed to deliver a universal mantra that would excite both leisure travelers and convention-goers. Inspired by the city’s deep connection to independence, we crafted a campaign that would welcome travelers from near and far to come them find whatever gives them that freeing feeling in the City of Brotherly Love.

Visit Philadelphia & PHLCVB

Concept Development | Copywriting

Campaign mantra

We created campaign executions flexible enough to highlight everything from local small businesses to the city's walkability.

Mobile boards promoted Philly in nearby cities.

OOH execution in Baltimore subway station

Digital banners were used to attract meeting planners & leisure travelers.

Convention-focused paid social video

Meeting planner-targeted banner takeover

Brand activation that promoted weekend travel by giving away free trips to Philly at train stations in nearby cities.

Branded Social Video

Paid Social Video Promoting the Odunde Festival

"Instagrammable" brand installations placed in highly trafficked areas, like Independence Visitor Center for photo ops.

Art Direction by Zachary Haines

Creative Direction by Keith Seaman & Bill Starkey

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