The Dawg House

How do you prove to an NFL fanbase that calls itself the Dawg Pound, that you're not just a typical corporate sponsor? You build an oversized dog house, drop it right outside the team's stadium, then pack it with exclusive memorabilia, Madden tournaments, meet and greets, free swag, and more. At least, that's what we did for NJM Insurance's partnership with the Cleveland Browns.

NJM Insurance x Cleveland Browns

Brand Activation & Production

Dawg House Launch Video

Timelapse Video of Dawg House Construction

Art Direction: Zachary Haines

Creative Direction: Scott Cirlin, Kaitlyn Castillo, Meredith Schwinder, Chris Genier, Garry Greenberg

PR: Karen Alberto, Nicole Gainer, Dylan Kuhn

Built in Partnership with The Rogers Company

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