The Click It or Ticket Sit Down

We teamed up with NASCAR driver Ross Chastain and created a social media video campaign for Click It or Ticket to drive home the importance of buckling up. Because when a guy who races his car at 200 mph for a living tells you to wear your seat belt, you listen.

Delaware Office of Highway Safety

Copywriting | Concept Development | Social Media Strategy

We scripted an exclusive interview, then shot the discussion with Ross Chastain on the track of the legendary Monster Mile, also known as the Dover International Speedway.

Ross Chastain

John Q. Rhodes

The full interview was split into three shareable video clips that received more than 15,000 views across Facebook, Twitter, and Instagram.

Shot by JTWO Films at the Dover International Speedway | Art Direction by Zachary Haines

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