:30 Digital Video | "An Open Invitation to Stop"
:30 Digital Video | "An Open Invitation to Get Lost"
Radio Spot:
:30 Radio | "An Open Invitation to Unplug"
An Open Invitation
Ursinus College is a small liberal arts school tucked away in Collegeville, PA. They were looking to launch an ad campaign that would not only leverage their newly established positioning of "Purposefully Open," but stand out amongst the tired trends of higher ed advertising. No lab coats. No microscopes. No talk of changing the world. Just real alumni, real students, and an open invitation to do things differently.
Ursinus College
Concept Development | Copywriting